Biography
I have a habit of showing up at brands during big inflection points, and I love it. Whether it was helping shape Bravo's voice during its meteoric rise, evolving TLC into a pop culture powerhouse, or redefining how Apple Information Security tells its story, I've led creative teams through transformations that move brands forward.
For 20+ years, I've built campaigns that drove TLC to its highest ratings in 18 years, delivered record-breaking Shark Week numbers, and achieved 94% open rates at Apple. I create stories that don't just grab attention but actually matter and drive action.
The work I'm most proud of isn't just the campaigns. It's the teams. I build creative environments where people feel safe to take risks, push each other, and do the best work of their careers. Many of the people I've mentored now hold leadership roles at NBCUniversal, Apple, Freeform, and other major companies. That matters more to me than any ratings record.
I've authored four middle-grade novels. I have an MBA from Georgetown. And I have a Zoology degree, so I can tell you about desert mice that produce their own water.
I'm looking for my next opportunity to lead creative with purpose. I'm also open to freelance Creative Director projects. Let's tell stories of consequence.
justonemorething@gmail.com | 301.379.5708